A Professor of Sustainability Leadership and Founder of the Institute for Leadership and Sustainability (IFLAS) at the University of Cumbria (UK). The Institute runs the world’s largest MBA in sustainability, with over 1000 students from over 100 countries. A graduate of the University of Cambridge, he has twenty years of experience in sustainable business and finance, as a researcher, educator, facilitator, advisor, & entrepreneur, having lived & worked in six countries. Clients for his strategy development include international corporations, UN agencies and international NGOs. The World Economic Forum (WEF) has recognised Professor Bendell as a Young Global Leader for his work on sustainable business alliances. With over 100 publications, including four books and five UN reports, he regularly appears in international media on topics of sustainable business and finance, as well as currency innovation. His TEDx talk is the most watched online speech on complementary currencies. In 2012 Professor Bendell co-authored the WEF report on the Sharing Economy. He is a special advisor to the United Nations department that convenes the Sustainable Stock Exchanges initiative. Previously he helped create innovative alliances, including the Marine Stewardship Council, to endorse sustainable fisheries and The Finance Innovation Lab, to promote sustainable finance. In 2007 he wrote a report for WWF on the responsibility of luxury brands, which appeared in over 50 newspapers and magazines worldwide, and inspired a number of entrepreneurs to create businesses in the luxury sector. Professor Bendell now specialises in leadership development, offering coaching and training to senior executives from around the world who have an interest in sustainable enterprise and finance.